Sap Coffee - Brand Identity

August 2022 - December 2022
Branding & Illustration
Illustrator, Photoshop

Sap is a fictional company that is dedicated to making the coffee-drinking experience as healthy as it is energizing. Through nutritious and sustainable products, the goal is to find the healthiest combinations for our bodies with the inspiration that comes from the balance in nature. The process is guided by the goal of leaving a better world behind while focusing to boost the health and energy of the human body.

As a designer, my goal was to create a fun and revitalizing visual identity that will match the company's vision. I chose organic shapes and colors that were inspired by nature and combined them in an energetic, bold logo and its variations.