Awen Shop - Brand Guideline
February 2026
Branding, Logo Design & Illustration
Illustrator, Photoshop
Awen Shop is a conceptual lifestyle brand that brings together meditation, art, and books through thoughtfully curated gift kits. Inspired by the ideas of flow, balance, and inner calm, the brand aims to create mindful moments within everyday life rather than offering isolated products. Each kit is designed to encourage slowing down, creative reflection, and a deeper connection with oneself.
As a designer, my goal was to develop a simple yet expressive visual identity that reflects the brand’s sense of ease and continuity. The identity is built around soft, nature-inspired colors, organic forms, and a calm typographic system that supports clarity and openness. By focusing on flow and visual harmony, the brand identity allows different product categories to coexist under a cohesive and flexible system while maintaining a serene and inviting tone.
As a designer, my goal was to develop a simple yet expressive visual identity that reflects the brand’s sense of ease and continuity. The identity is built around soft, nature-inspired colors, organic forms, and a calm typographic system that supports clarity and openness. By focusing on flow and visual harmony, the brand identity allows different product categories to coexist under a cohesive and flexible system while maintaining a serene and inviting tone.
Sketches & Other Logo Designs
The Brand
